Reasons for Our Success

Los Angeles Realty has succeeded in both strong and weak markets. The reason that we outperform the competition is due to our strict adherence to Real Estate Marketing Fundamentals. When we take on the responsibility of selling out a residential development we set out a marketing plan that includes the entire job from A to Z. We function as the lead member of the team of specialists that will be on the job until the very last sale is closed. With the complexities of real estate financing, mandatory disclosures and seller liability the business today requires experienced veterans. Our firm does not believe in staffing a development with part-time real estate temps. We place fully trained real estate project salespeople who have proven track records in this business. Our policy mandates that our frontline staff devotes 100% of their work week to the project they are assigned to.    

The digital age has expanded well beyond the days where electronic marketing was exclusively limited to designing a website and reaching out to the market via email. Today a successful sales campaign requires the integration of Targeted Social Media such as Facebook, Twitter, You Tube, Plaxco and several other sites that fit specific demographics. Even a casual survey of real estate developments today will show that the industry often falls short of designing a total campaign to integrate digital tools with traditional print and broadcast media. We are innovators in this regard. The best designed website is useless unless it generates traffic. Recognizing that the website is central and key to the overall marketing campaign, we require that its design is integrated into the overall matrix. The end result is to maximize qualified visitor traffic and accelerate sales velocity.    

Attention to detail is a requirement that we uphold in all of the marketing programs that we undertake. Every component, no matter where it comes into play within the campaign is planned out, scheduled on our timeline and followed through in exacting detail. There is no advantage to generating an advertising campaign and then not creating a thoroughly engineered presentation and property tour. A successful onsite visit requires that strict attention be given to sequencing each event. Human psychology works best in an informative environment that captures the prospect’s imagination through sights, sounds and good salesmanship. This is the product of effective presentation displays that enable the sales agent to seamlessly demonstrate the lifestyle advantages of this location, key building features and the choices of plans being offered. Our marketing philosophy is grounded in the principle that no one aspect of the campaign is more important than any other – every last detail is of major significance. This is what sets us apart from our competition.